AI IP Strategy Case Study
- office49105
- Jul 13
- 2 min read
ULLMANNA Featured by European IP Helpdesk: AI Meets Smart Farming & IP Strategy
At ULLMANNA, we’re proud to be recognized by the European IP Helpdesk in their latest case study. The article highlights not only our innovative weeding robot NEWMAN, but also the way we’ve protected our technology with a forward-thinking intellectual property (IP) strategy.
Changing Weed Control with Artificial Intelligence
NEWMAN is an AI-driven in-row weeding machine that helps farmers reduce or eliminate manual labor and chemical herbicides. With real-time plant recognition, deep learning, and precision mechanical control, our system offers:
Up to 90% reduction in manual weeding
Support for organic and conventional farming
Fast ROIÂ through higher efficiency and labor savings
Compatibility with standard tractors and multiple crops
This makes NEWMAN a key solution for farmers looking to meet the EU Green Deal targets and improve sustainability while staying profitable.
Why the IP Helpdesk Wrote About Us
The European IP Helpdesk selected ULLMANNA as a case study because of how we successfully combine technology and IP protection. From patenting core components to safeguarding our plant image database, we’ve ensured that our innovation is protected as we scale across Europe.
A strong IP foundation not only protects our work — it gives us room to grow, collaborate, and expand internationally with confidence.
Expansion Across Europe
Our AI weeder is already in use across Czechia, Austria, Poland, Belgium, Denmark, France, Switzerland, the Netherlands, and more. With support from programs like EIT Food, Horizon 2020, and agROBOfood, we’re continuously improving our machine and expanding into new markets.
Thinking About a Machine for Your Farm?
Our production schedule is filling up quickly — if you're considering a NEWMAN weeding robot for your farm, now’s a great time to get in touch. We'd be happy to walk you through the options and help you decide if it’s the right fit for your crops.
Read the full feature here